For over 20 years, these three values have shaped every

client relationship and every service we provide.


    Alpha’s independence from other lines of business makes us accountable to our clients alone, and frees us to see the market from a clear viewpoint.  Our independence enables us to provide fair, multi-dimensional advice not available from firms beholden to their own, or other’s products and services.


    • Alpha has no parent company, subsidiary or affiliates.  We have no ties to any other service provider.
    • Alpha has no products to sell.
    • 100% of Alpha’s revenue is derived from client retainer fees.  We receive absolutely no compensation from any other source.

    Alpha is a data-driven firm that provides unbiased research and advice to assist clients in making appropriate investment decisions.


    The experience of our consultants and research analysts gives us an advantage in applying the wide variety of available information to help our clients meet their investment goals and fiduciary obligations.  With over 25 years of experience working with investment committees and investment funds through a number of different economic and market environments, our consultants have witnessed how the characteristics of investing have changed over time and have stayed abreast of emerging investment concepts, trends, and analysis.


    We keep our knowledge fresh with a commitment to the continuing education of our whole team, whether through an investment conference or traveling abroad to examine emerging markets.


    Using integrity, experience and knowledge as guiding principles, Alpha acts as a trusted partner in guiding clients through the investment process.


    Alpha’s success depends on our integrity and the trust our clients place in our service.  As a long-term partner, Alpha strives to help clients see past today and understand the ultimate outcomes of their decisions and actions.


    Our service commitment goes beyond scheduled quarterly meetings and includes ongoing projects, meetings and phone conferences – your service team is always available to you.  We are client centered and committed to our mission.


    Alpha Investment Consulting Group is an SEC registered institutional investment consulting firm.


    Robert Bukowski founded Alpha in 1989, driven by the desire to provide independent, unbiased investment advice and build long-term trusting client relationships.


    Alpha has always been and continues to be privately held, allowing complete independence and ensuring the ability to always place our client’s interests first.  We have no parent company, subsidiaries or affiliates because we believe consultants operate most effectively in an environment that is free of conflicts of interest.  Investment consulting is our only business.


    Over the years, Alpha has gained a diverse team of consulting analysts and a client base including some of the largest corporations, educational, philanthropic and healthcare organizations in Wisconsin.  Alpha is now one of the largest independent investment consulting firms headquartered in Wisconsin.


    Alpha Investment Consulting Group grew from the simple premise that effective financial consultants should be Independent, Objective, and Trusted.  More than 25 years later, these same principles remain at the heart of every client relationship and every service we provide.


    Alpha grew from the foundation of these ideas.  It grew without brokerage or manager affiliations, without hidden fees or agendas, with open and honest counsel, and with a proactive commitment to grow client assets with innovative strategies.  Our business model is structured to provide our clients with full transparency, and we are driven by the desire to share investment knowledge with those who need it.


    Our commitment to these principles generates sound returns and steady growth, while providing peace of mind.


    Performance is the end result of people, philosophy and process.


    Alpha’s signature approach is providing implication-oriented analysis – information that gives our clients the ability to visualize outcomes of their various options and choices.  This is a powerful tool that puts our clients in charge of the future of their assets.


    Alpha’s strategy is building long-term stability, taking careful consideration of eventual outcomes for each individual client.  All of our clients have different needs, and we treat them accordingly.  We do not try to fit client’s needs into a special program or product that is convenient.


    Many professional investment consulting organizations have evolved into firms that also provide investment management, communications and/or administration services.  As an independent investment advisor, we believe our role is to help you find the best solutions on the market, not direct you toward products we offer in order to gain additional revenue.


    Our mission is to help clients make better investment decisions by providing independent & objective information and advice.  We will accomplish this by being client-centered, informed, and acting with integrity.

  • Commitment

    Alpha considers investment consulting to be a “value-added” service.  We believe so strongly in our mission and the service we provide, that we make the following commitment to all of our clients:Our fee is payable in arrears (payable only if you are satisfied that we have added value) and our contract can be canceled at any time.  We believe this is the best service guarantee available.  If you are not satisfied that Alpha has added value, you are not obligated to pay us.

Alpha's services are customized to the needs of each particular client.

Below is a sample list of services Alpha provides to clients:

  • Investment policy development
  • Investment manager search and evaluations
  • Asset class expansion/contraction
  • Custodial evaluation
  • Fee negotiations with vendors
  • Fee benchmarking
  • Fiduciary governance and decision making
  • Independent fiduciary services
  • Trustee and trust accounting issues
  • Quarterly performance reporting
  • Committee meetings
  • Alternative asset classes
  • Asset allocation
  • Trading Issues (soft dollars, directed brokerage)
  • Coordination with distribution commitments
  • Model portfolio development
  • Socially responsible investing



Tony Jones, CFA

PRINCIPAL, Senior Consultant


Director of Research


more info

Julia Bruns

Dan Strasser

Research Analyst

Performance Analyst


more info


more info

patrick pierce

bailey larson


Administrative Assistant


more info


more info


meet alpha's dedicated team of professionals



administrative & support

  • Retirement Plans





      Alpha partners with our Defined Contribution clients to control business risks and ensure our clients meet their fiduciary obligations, in order to deliver needed benefits to plan participants.   We assist Defined Contribution clients with initiatives such as investment lineup analysis, investment policy development, manager searches, and ongoing performance reporting and evaluation.


      As the administration of defined benefit plans becomes increasingly complex, Alpha has the background and knowledge to help navigate all options and build a highly customized plan. We know what companies and employees need from defined benefit plans, and we can provide the certainty and security expected by our clients. From traditional pension plans to hybrid plans and other post-employment benefit programs, Alpha’s experienced consultants provide a full range of services for companies and their employees, including expertise in emerging options, programs and technologies.



  • Endowments / Foundations

    Foundations and endowments need to balance long-term growth with performance volatility to avoid compromising short-term needs. Alpha understands these unique needs and we apply this knowledge to our work with foundations and endowments.


    Alpha helps investment committees and trustees assess their assets/portfolios, cash flows, and spending needs. We balance current assets and performance against what the client hopes to accomplish - in both the near future and over time - and each client’s tolerance for risk. We then develop a detailed process to help each foundation or endowment meet their fiduciary responsibilities. When preparing this process, we evaluate key inputs, including an organization’s spending policy, asset allocation and investment manager structure.

  • Healthcare

    Alpha helps hospitals and health systems manage and set working guidelines for short- and long-term capital and insurance pools, deploying our expertise in capital forecasting. We have been working with hospitals and health systems since the early 1990’s. Our comprehensive understanding allows us to speak directly to the concerns that hospital administrators, investment committees, and board members must face on a daily basis.



    Religious Organizations face unique challenges in the management of their financial assets.  Alpha has experience working with numerous faith-based organizations and understands the challenges these particular clients face when attempting to invest in a manner consistent with their values and beliefs.


    Alpha provides a comprehensive range of advisory services specific to the missions of religious institutions and their investment programs. Our investment advisory services assist clients to fund social, charitable and humanitarian efforts.  In addition, we serve clients concerned with the ways their investments reflect their social and religious beliefs by developing and implementing socially responsible investment programs.

  • private wealth

    No two Private Wealth clients are the same, and this necessitates a flexible and dynamic investment management program.  After we have worked together to determine a client’s individual goals and needs, Alpha applies our institutional investment process to craft and implement a plan for the management of Private Wealth assets.


    Alpha will interact with your tax, estate, and other professional advisors to ensure each decision is made with all relevant factors in mind.


Alpha means “value-added"

Allow us to demonstrate how we can be of value to you



  • Investment Policy Development

    The only way to deal with dynamic change is to give it shape. ~ Zbigniew Brzezinski


    Investment Policy Development is the formalization and documentation of an investment plan. Think of it as the design for successful investing. Investment Policy Development creates plans that are unique and for each client, ensuring an investment policy that meets the specific needs of each client.


    An Investment Policy Development will document an organization’s goals and guidelines, including:

    The foundation for the prudent management of investment funds

    The basis for future performance evaluations

    Return objectives and risk tolerance levels

    Appropriate asset allocation policy

    What is expected of the investment manager(s)

    Definitions of prohibited transactions

  • Asset Allocation Studies

    …a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. ~ Herbert Simon


    Asset Allocation is the process of distributing resources across different asset classes. The cornerstone of asset allocation is diversification, an essential goal for every responsible investor.


    Asset Allocation starts with an analysis of the client’s current allocation. Once a baseline is established, alternative asset allocation scenarios are built, along with the implications of each major change. Implications include a review of the risk and return expectations along with expectation of loss. This discussion also includes future value modeling to give the client a look at the downside value of any of the changes versus their current allocation.

  • Manager Selection and Monitoring

    The strongest principle of growth lies in human choice. ~ George Eliot


    A fund is often as successful as the person who manages it, and choosing a good manager must be a systematic and comprehensive process.


    Alpha has a unique, systematic method to research, assess and choose the most appropriate managers for each placement. The fund manager selection process is created based on criteria established by an organization’s Investment Policy Statement. But it’s not just about the numbers, a manager's style and risk tolerance is as important as the level of return.


    To ensure that a client’s best interests are always represented, Alpha believes that fiduciaries must exercise due diligence in the final selection process. In addition, to be truly objective in selecting the right manager, it must be a completely impartial process. Alpha is completely independent and objective – we accept no fees from managers.

  • Master Trustee / Custodian Searches & Fee Negotiation

    To help companies choose a master trustee/custodian, Alpha applies the same systematic, comprehensive care we use when evaluating the investment manager community. Ongoing research and constant evaluation of the master trustees/custodians means we have the most current, relevant information available for our clients.


    When conducting a master trustee/custodian search, we will request proposals, evaluate responses and present a report detailing the strengths and weaknesses of each candidate.


    We can also help clients prepare for finalist presentations, coordinate on-site visits or interviews (as necessary), negotiate or provide insight on fees, and serve as a resource during the transition period.

  • Performance Monitoring & Analytics

    Proper measurements and evaluations serve as a tool for making informed, objective decisions. Alpha provides accurate, specific, continuous performance monitoring, reporting and analytics for every client.


    This type of performance monitoring provides clients with standard evaluation on a consistent basis, and an impartial method of determining the need for an investment manager change. This monitoring compares investment managers' performance with your investment objectives and benchmarks, and other managers.


    Continuous performance monitoring means clients can monitor the risk characteristics of their funds, as well as the risk-adjusted returns, and ensure that funds are meeting the guidelines established in their Investment Policy.

  • Fiduciary Services

    • INDEPENDENT Fiduciary Services

      Outsourcing of Investment Committee Activities

      Alpha can act as an independent fiduciary in situations where existing fiduciaries may have potential conflicts of interest and be unable to act in the best interests of the plan. For some clients, the investment committee function is either a non-core responsibility or simply takes too much time to develop and maintain the skill set required to carry out the committee’s fiduciary responsibility. Alpha will accept fiduciary responsibility for executing the committee’s activities on an outsourced basis and thus exercise investment discretion in selecting and monitoring investment funds and managers.

    • Fiduciary Audits & Operational Reviews

      Alpha can review existing fiduciary processes regarding investments and decision-making, conduct due diligence and make recommendations for improvement. We can then assist in implementing the recommendations and will monitor results. We will also review plans for operational and structural compliance with ERISA 404(c).

    • Client & Fiduciary Education

      Alpha can help clients better understand the roles and responsibilities of fiduciaries and help educate clients on the importance of independent fiduciary services and fiduciary audits and reviews.

    • Board / Committee Governance

      Alpha's experienced professionals provide strong leadership to board and committee governance, and provide counsel regarding board governance rules and regulations.



111 E. Kilbourn Avenue, Suite 1600, Milwaukee, WI 53202

PHONE: 414.319.4100     FAX:  414.319.4110

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Alpha Investment Consulting Group, LLC

111 E. Kilbourn Avenue, Suite 1600, Milwaukee, WI 53202

© 2014 Alpha Investment Consulting Group, LLC